La JeFEcita

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Rocio Dorado is the Latina owner and founder of La Jefecita. She built her business for her clients who felt the “Jefa” (boss) of their dreams, and “Tener Fe abre caminos” has been her favorite motto.

She was very detailed and accurate when it comes to her baby. She knew hiring a Graphic Designer was going to be hard, and Ruby Creative enjoyed working on that challenge. 

Ruby Creative brought her life-long dream to life! It was clean, classy--everything that describes Rocio and her business.

Rocio Delgado | Chicago, IL

Logo & identity

Brand strategy

Brand style guide

Online store website design

Social media