that Feels Like You
I’m the brand designer that can help transform your business
brand
You’re Ready for a
Hola,
Your Brand Visionary
I’m Ruby
I have a passion for empowering aspiring entrepreneurs and non-profit organizations to achieve their marketing and design goals. Born and raised in Chicago, IL, and now residing in Arlington, TX, I discovered my love for community-focused design at a young age. Throughout my career, I've had the privilege of collaborating with entrepreneurs and non-profits nationwide, including the Cesar Chavez Foundation and the renowned Lin-Manuel Miranda.
At Ruby Creative Co., we believe in starting with your unique perspective. We bring your vision to life with thoughtful design philosophy and expert art direction, specializing in straightforward graphic designs, clean illustrations, and competitive brand identities. Established in 2019, Ruby Creative Co. has been serving clients for over 7 years, supporting Latino-owned businesses and mission-driven organizations in crafting engaging brands.
While I am a first-generation Mexican-American with a passion for uplifting my community through exceptional designs and content, I don't limit myself to any particular demographic. I love collaborating with entrepreneurs from all backgrounds, sharing my expertise to help them succeed. Currently, the Ruby Creative Co. team consists of two dedicated individuals: Ruby Herrera - CEO, Graphic Designer and the amazing Mew the cat who serves as our Chief Operations Manager. Let's work together to bring your brand's vision to life!
When I'm not elevating brands, you can typically find me...
Let’s Work Together
As a first-generation Mexican-American, I cherish moments with family. When not doing that, I wholeheartedly support my fellow entrepreneur friends in their ventures, attending concerts, and enjoying the vibrant atmosphere of festivals.
My cat furchild, Mew, serves not only as my chief operating manager but also as my closest companion, emotional support animal, and greatest cheerleader.
On Friday nights, you'll likely find me wrapped in a blanket, binge-watching movies and murder shows until the early hours of the morning.
I've called three states home—first Illinois, then Massachusetts, and now Texas. Along the way, I've explored Germany, Paris, Rome, and Spain.
Bold Opinion on Design/Marketing Agencies
In a saturated market of design business owners, authenticity is crucial—both on screen and in person. Being true to yourself is the key to standing out amidst the competition.
Everything I Do Starts With
Community
Professionalism
Authenticity
It's about prioritizing community-building over simply staying busy
Prioritizing a positive brand/client experience fosters stronger connections, builds trust, and drives long-term success by shaping how customers perceive and interact with your brand, influencing loyalty, satisfaction, and likelihood of recommending your products or services.
By fostering strong connections, building trust, and driving long-term success through branding, I aim to empower businesses to stand out, thrive, and leave a lasting impression on their customers.
The true power of an intentional brand/business lies in its ability to shape positive experiences, foster connections, build trust, and drive long-term success.
Brand Trends I Love
Community Engagement
in my professional opinion
Purpose-Driven Branding
Authenticity
Diversity, Equity, Inclusion, & Belonging
Brand Trends I’m Not Here For
Isolationism
Aimless Branding
Superficiality
Exclusivity
“I highly recommend working with her, she went above & beyond & will not disappoint”
“Ruby did such an amazing job renewing our logo & took in every detail that was asked for. We even became friends through our meetings for our logo. I really appreciate her hard work & really listening to the way we wanted to portray our logo & the meaning behind it. I highly recommend working with her, she went above & beyond & will not disappoint”
– Denise Sombrerero, Organic Wellness and Beauty Specialist
“Loved my logo for my brand new boxing gym in MIAMI”
Loved my logo for my brand new boxing gym in MIAMI- Doral area! Really stands out and she turned my ideas to a reality. She communicated beautifully & always stayed connected to new ideas. Best part was I got my logo fast when I needed it & shows how much hard work she put it to understand the details she did! Thanks again Ruby!
– Loui Taylor Jr.
“She truly makes each project very personal and I would work with her again”
Ruby created my logo, a couple social media graphics and realty yard sign. She did an amazing job capturing my vision, I especially like how she was always available to answer any questions I had. In my 20+ years of realty experience, I have worked with many designers, but Ruby excels them all. She truly makes each project very personal and I would work with her again. Thank you Ruby!
– Rosy Valladares Herrera